Selected Portfolio Items
BIKES CREATE COMMUNITY CAMPAIGN - PUBLIC LAUNCH
Audience: Bike Library donors and community members at large
Purpose: Generate excitement and momentum in the final push of the $1,000,000 Bikes Create Community Capital Campaign
Form: This 1-minute video was distributed through Instagram and e-newsletter to Bike Library audiences to celebrate this major milestone in the campaign, explain what had been accomplished, and help push towards the finish line.
My role: I developed the concept, filmed, and edited the video within 24 hours.
Audience: Bike Library donors and community members at large
Purpose: Generate excitement and momentum in the final push of the $1,000,000 Bikes Create Community Capital Campaign
Form: This 1-minute video was distributed through Instagram and e-newsletter to Bike Library audiences to celebrate this major milestone in the campaign, explain what had been accomplished, and help push towards the finish line.
My role: I developed the concept, filmed, and edited the video within 24 hours.
WHAT IS IT LIKE STUDYING CHEMISTRY AT THE UNIVERSITY OF IOWA?
Audience: Prospective students interested in chemistry; high school students strong in science
Purpose: Promote the University of Iowa's fantastic chemistry facilities, which offer undergraduate and graduate unique and fulfilling research opportunities. Show that Iowa is a great place to launch your chemistry career.
Form: This overview video was embedded on the chemistry department homepage and emailed to prospective students who indicate interest in chemistry through the Admissions office.
My role: Captured all interviews and chemistry b-roll.
Audience: Prospective students interested in chemistry; high school students strong in science
Purpose: Promote the University of Iowa's fantastic chemistry facilities, which offer undergraduate and graduate unique and fulfilling research opportunities. Show that Iowa is a great place to launch your chemistry career.
Form: This overview video was embedded on the chemistry department homepage and emailed to prospective students who indicate interest in chemistry through the Admissions office.
My role: Captured all interviews and chemistry b-roll.
START YOUR STORY AT IOWA
CASE Circle of Excellence Silver Award-winning creative
Audience: 16-17 year-old prospective students in key markets
Purpose: Drive enrollment for the University of Iowa. Iowa has seen a 8.7% increase in overall applications and a 11.2% increase in non-resident applications since the inception of this paid video campaign.
Form: Produce 4 serialized ads that introduce the University of Iowa with 1) differentiators, The Writing University 2) academic strength 3) Iowa City, the best college town and 4) call to action. Ensure each ad is branded and feels authentic to the student experience. We optimized creative for various digital platforms including 30-second, horizontal deliverables for streaming TV and 15-second, vertical deliverables for Instagram and YouTube.
My role: Oversee all stages of production including leading brainstorming sessions to ideate out-of-the-box concepts, writing scripts, shooting and editing content, and iterate on drafts until stakeholders are satisfied.
CASE Circle of Excellence Silver Award-winning creative
Audience: 16-17 year-old prospective students in key markets
Purpose: Drive enrollment for the University of Iowa. Iowa has seen a 8.7% increase in overall applications and a 11.2% increase in non-resident applications since the inception of this paid video campaign.
Form: Produce 4 serialized ads that introduce the University of Iowa with 1) differentiators, The Writing University 2) academic strength 3) Iowa City, the best college town and 4) call to action. Ensure each ad is branded and feels authentic to the student experience. We optimized creative for various digital platforms including 30-second, horizontal deliverables for streaming TV and 15-second, vertical deliverables for Instagram and YouTube.
My role: Oversee all stages of production including leading brainstorming sessions to ideate out-of-the-box concepts, writing scripts, shooting and editing content, and iterate on drafts until stakeholders are satisfied.
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UNIVERSITY OF IOWA TOUR
Audience: Prospective students curious about the University of Iowa
Purpose: Align closely with commonly searched terms to optimize organic traffic. With 51,000 views, this is a top-performer for organic reach.
Form: This content is on the longer side but since it is fast-paced and relevant to prospective student questions, it has high audience retention with the average minutes viewed being 2:55.
My role: Coordinate with Admissions to finalize script and cast tour guides, direct shoot, oversee editing and revisions.
Audience: Prospective students curious about the University of Iowa
Purpose: Align closely with commonly searched terms to optimize organic traffic. With 51,000 views, this is a top-performer for organic reach.
Form: This content is on the longer side but since it is fast-paced and relevant to prospective student questions, it has high audience retention with the average minutes viewed being 2:55.
My role: Coordinate with Admissions to finalize script and cast tour guides, direct shoot, oversee editing and revisions.
