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Clarity Guerra produces videos that help small businesses and nonprofits engage online audiences, disseminate brand messages, and fundraise.
Her varied background as an environmental scientist, artist, intellectual, and athlete uniquely positions her to engage diverse video projects. In every detail of her work, she strives for excellence. With Clarity, you are guaranteed a high level of communication throughout a project to ensure videos are spot on and deliver intended results. A native of Los Angeles, California, Clarity attended Mount Holyoke College in Massachusetts to study Film and Environmental Science. For her, video became a tool for communicating clearly and interestingly. After graduation, she worked at Mount Holyoke College for four years as the Office of Communication's primary video content producer. She now lives in Iowa City, Iowa and works for University of Iowa as Creative Media Manager/Producer. Beyond multimedia production, Clarity enjoys growing vegetables, cooking creatively, being outdoors, and the adventure of learning. |
Experience
CLIENTS
EMPLOYMENT
Creative Media Manager/Producer, (11/2014 - present) — University of Iowa Office of Strategic Communications, IA
Multimedia Producer, (10/2013 - 11/2014) — Kirkwood Community College, IA
Multimedia Production Specialist, (9/2012 - 05/2013), Videographer (3/2009 - 9/2011), Web Video Developer (9/2011 - 8/2012) — Mount Holyoke College, MA
- The Nature Conservancy
- The Community Foundation of Western Massachusetts
- Builders Without Borders
- United Way of Johnson County, Iowa
- Knack
EMPLOYMENT
Creative Media Manager/Producer, (11/2014 - present) — University of Iowa Office of Strategic Communications, IA
- Coordinate video projects: motivate (manage morale and productivity for) four other video producers, prioritize content needs, ensure projects are completed on time and to expectations, facilitate responding to feedback from upper level administrators
- Strategize with other content producers incluing photographers, writers, and social media managers to plan campaigns and story packages that communicate key messages and themes to a diverse audience including prospective students, alumni, donors, major university stakeholders, and Iowa taxpayers
- Shoot using a variety of tools including Canon C500, Canon C100, Sony A7rII, DJI Osmo camera, DJI Ronin stabilizer rig, camera slider, and work with drone operators to get desired shots
- Edit using FCPX or Premiere Pro to craft engaging pieces that are optimized for different platforms including Web pages, FaceBook, Twitter, Instagram, e-mail campaigns, and live presentations
- Attend professional development opportunities and conduct research to help make recommendations that encourage our teams to keep in line with aesthetic trends and push the envelope when it comes to effective digital communications
Multimedia Producer, (10/2013 - 11/2014) — Kirkwood Community College, IA
- Produce educational and promotional videos: receive client requests, consult with clients to develop project timeline and plan, schedule and execute shoots using professional lighting and sound capture systems and Panasonic P2 cameras or HDSLR cameras, process and edit video using Adobe Premiere Pro CC, navigate multiple rounds of edits to incorporate client feedback, deliver final product in a variety of formats
- Produce photos, including professional portrait photography for faculty and staff, photojournalism for events, athletics photography, and photography for both print and Web marketing materials
- Operate fully-equipped broadcast studio including P2 cameras, lighting board, and teleprompter
Multimedia Production Specialist, (9/2012 - 05/2013), Videographer (3/2009 - 9/2011), Web Video Developer (9/2011 - 8/2012) — Mount Holyoke College, MA
- Develop concepts for web videos which promote the MHC brand and work to position MHC favorably in the marketplace
- Communicate MHC key messages in an exciting and engaging way to broad audiences (prospective students and their parents, MHC community, potential donors)
- Shoot video using HD camcorders and HDSLR cameras
- Edit pieces using Final Cut Suite and Adobe Premiere Suite
- Collaborate with clients (Office of the President, Office of Admission, Office of Advancement) to revise videos and ensure communication is clear and aligned with print and web materials
- Oversee distribution of videos via Youtube, Facebook, and Twitter
- Manage student interns
EDUCATION
- Mount Holyoke College: Bachelor of Arts in Environmental Studies, Minor in Film Studies, magna cum laude, 2009
- Maine Media, Workshops + College: HDSLR Video Storytelling Workshop, Summer 2012
- University of Massachusetts, Amherst: Continuing and professional education course, Journalism: Newswriting and reporting, 2012
- Universidad San Francisco de Quito, Ecuador: Galápagos Academic Institute for Arts and Sciences (GAIAS) program in Marine Ecology, 2007