Remember when I was filming with Knack back in February? Knack is now open at Eastworks in Easthampton for those of you in Western Massachusetts. Here's the final version of the video I produced. Congratulations to Knack for raising $5,001 with their IndieGoGo campaign!
Client: Knack: the art of clever reuse.
Location: Signature Sounds Parlor Room, Northampton, MA
Gear: Canon 60D HDSLR, Canon XH-A1s
Knack is about community, creativity, sustainability, and education, making a perfect Pioneer Valley venture. I'm excited to be producing a video for Knack to kick off their crowd-funding campaign. This piece will help raise the money necessary to find a permanent home for this great start-up.
We had the pleasure of shooting at Signature Sounds' Parlor Room, which is a concert venue/multi-use space (it hosted Knack's Holiday Pop-Up Shops in November and December). The big windows, handy shoji screens, and awesome red walls made a nice backdrop to the shoot.
Amber and Macey's enthusiasm for Knack as well as the amazing visuals to work with made for solid material. In addition to Macey and Amber, I worked with Emily and Guy, two local artists who embody the Knack spirit, using at least 75% upcycled materials (materials that would otherwise end up in a landfill). With the help of my lovely assistant, Lauren, the morning was productive as well as fun.
I produce concise, authentic video stories that help small businesses and nonprofits engage online audiences, disseminate brand messages, and fundraise.