Photography I recently did for the marketing department at Kirkwood popped up on an electronic billboard at the Lindale Mall in Cedar Rapids.
The "This is Kirkwood" campaign features the many faces of Kirkwood—faculty, students, and staff—and tells their stories using their voices. There are going to be videos, too! The multimedia for the campaign represents a closer collaboration between Marketing staff—coordinators and designers—and Media Production (currently, me). The experience has been very positive. Previously, jobs came to production as requests, "do this, this way." The new model brings together the expertise of both parties to shape projects from the beginning. When the collaboration goes as planned, both the quality and the fun factor of my projects goes up.
So far, I have done a series of portraits—some in the subjects' natural habitats, others with a blue wall as a background. For the blue background shots, I am using a two strobe set-up, with soft boxes on each light. The ad below, which features these portraits, ran in the Thanksgiving 2014 Gazette.
So far, I have done a series of portraits—some in the subjects' natural habitats, others with a blue wall as a background. For the blue background shots, I am using a two strobe set-up, with soft boxes on each light. The ad below, which features these portraits, ran in the Thanksgiving 2014 Gazette.
Graphic Design by Michelle Wiese
My photos made it to the homepage, too! This new campaign holds a lot of potential. I can't wait to dig into the videos, for which shooting begins this week.
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