This project is a great example of how in the creative process, perseverance can lead to a more effective final product. The video is a Mount Holyoke College giving appeal to young alumnae. In the video, Mary Lyon, who is like MHC's mascot, comes back from the grave and appears all over campus. She pronounces some of the advice she is best known for, in addition to a new piece of advice: to take the 175th Challenge! For young alumnae, it was a priority to use humor because giving can be a touchy subject (many alumnae still have college debt). This piece showcases my off-beat, yet heartfelt sense of humor.
The video had many incarnations, including the draft below.
The video had many incarnations, including the draft below.
The four-month process that eventually led to the "She's Back" video was challenging. Key to working through these challenges was listening closely to feedback and bringing to life ideas that were innovative, yet fit within the look and feel of Mount Holyoke College. The result is a piece I feel is clear, succinct, and resonant with the target audience.
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