Client: United Way of Johnson County
Location: Iowa City Pedestrian Mall
Gear: Canon 60D HDSLR, Canon XH-A1s
Location: Iowa City Pedestrian Mall
Gear: Canon 60D HDSLR, Canon XH-A1s
Voice over: In this community, one out of four women will experience domestic violence.
I am producing a video for the United Way of Johnson and Washington Counties' 2013 Campaign for the Common Good Kickoff Breakfast. The video aims to encourage giving by revealing locally-sampled statistics about issues such as poverty, domestic violence, and educational inequality. The piece underlines the slogan "Think We Before Me," promotes the notion that these issues directly or indirectly affect everyone within a community, and states that the responsibility to rise to these challenges is shared by all.
Voice over: In this community, 25% of fourth-graders cannot read at grade level.
Shooting the piece required me to roam downtown Iowa City seeking willing participants. At Mount Holyoke College, I was very comfortable with this guerrilla-style approach to casting because I knew the community was open and willing. Would Iowa City residents be open to participating in a video based on a stranger's solicitation? So far, I have found the answer is largely, "Yes." Whether or not it was the United Way t-shirt I was wearing, I was overjoyed by the level of interest in the project by people of many ages and backgrounds.
For the opening of the piece, I needed to capture establishing shots for Johnson and Washington Counties. I loved this adventure and introduction to my immediate surroundings. In Kalona, which is notable for its large population of Amish people and Mennonites, I bought cheese curds at The Cheese House, passed men driving horse-drawn buggies, and shopped in a store lit exclusively with sunlight where I felt a little embarrassed for not being dressed more conservatively. From Kalona, I went to Riverside, which was quite a change in tune. There was a model of the starship USS Enterprise on the side of the road and a sign that indicated Riverside was the future birthplace of Captain James T. Kirk. Kirk is scheduled to be born March 22, 2228, so I won't be around to meet him, but I might consider checking out TrekFest next June. A visit to Coralville and North Liberty completed my establishing shot adventure.
I am currently in post-production for this video, and will post it as soon as it is public.
For the opening of the piece, I needed to capture establishing shots for Johnson and Washington Counties. I loved this adventure and introduction to my immediate surroundings. In Kalona, which is notable for its large population of Amish people and Mennonites, I bought cheese curds at The Cheese House, passed men driving horse-drawn buggies, and shopped in a store lit exclusively with sunlight where I felt a little embarrassed for not being dressed more conservatively. From Kalona, I went to Riverside, which was quite a change in tune. There was a model of the starship USS Enterprise on the side of the road and a sign that indicated Riverside was the future birthplace of Captain James T. Kirk. Kirk is scheduled to be born March 22, 2228, so I won't be around to meet him, but I might consider checking out TrekFest next June. A visit to Coralville and North Liberty completed my establishing shot adventure.
I am currently in post-production for this video, and will post it as soon as it is public.
 Riverside: future birth place of James T. Kirk, captain of the starship USS Enterprise. |  Kalona Cheese House curds  Passing a horse and buggy in Kalona |
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